Interview with designer Derrick Frohne (DF), regarding views on design, and for the award-winning design Microsdhc Plus One Memory Storage Device.

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Interview with Derrick Frohne at Wednesday 4th of September 2013: DI: What is the main principle, idea and inspiration behind your design?
DF : To make this SD adapter versatile, a metric ruler was printed on the SD adapter to assist people with an option to use microSDHC +1 for measurements in small projects.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DF : simplicity and functionality are two equivalent main focuses.

DI: What are your future plans for this award winning design?
DF : I hope enough people will buy the product so they can have another useful tool to make life simple and efficient.

DI: How long did it take you to design this particular concept?
DF : microSDHC +1 preparation was less than 1 week.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DF : The business I founded, Frohne, will distribute it and allow others to distribute it with all rights reserved to the CEO of Frohne.

DI: What made you design this particular type of work?
DF : I design consumer electronics to provide a useful tool and also to support my family.

DI: Who is the target customer for his design?
DF : The customer will be the person who is a person who wants or needs and versatile consumer electronic device or tool to assist in his or her life.

DI: What sets this design apart from other similar or resembling concepts?
DF : The SD adapter is the first adapter with a precise metric ruler worldwide.

DI: How did you come up with the name for this design? What does it mean?
DF : Mecca and I were speaking and she randomly said, " 1 + 1 = Frohne ". She was implying that I was her other half that made her complete so I dedicate this design to Mecca.

DI: What are some of the challenges you faced during the design/realization of your concept?
DF : I had to design something unique to compete with big corporations, with less resources and a very small budget.

DI: How did you decide to submit your design to an international design competition?
DF : It was the logical choice to dissipate the publicity fast

DI: What did you learn or how did you improve yourself during the designing of this work?
DF : Design your own way, be yourself, think unique.