Interview with designer Victor A. Syrnev (VA), regarding views on design, and for the award-winning design "emerald"-Project Asia Metamorphosis Brooch.

For High-Resolution Images & More Info Visit:

Interview with Victor A. Syrnev at Thursday 7th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
VA : The desire to create jewelry, where will be two parallel independent artistic image and two different states!

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
VA : In the wildlife not frozen state. Changing seasons. In place of gloomy morning comes a warm sunny day. A Day replaces night. Change colors, changing the atmosphere. I wanted to introduce the idea of turnover patterns in jewelry. The idea of ​​the collection of "Metamorphosis" is the possibility of the miraculous transformation of one image to another. The owner of jewelry join a party game in which the transformation of form and content. A Man gets entertainment and art. You get the style and attribute of life, which can be defined as an adventure.

DI: What are your future plans for this award winning design?
VA : This collection allows you to create endless variations of jewelry. Each ornament keeps two different images, reveals a kaleidoscope of visions, stories, surprises. I think that the appreciation of the idea, which gave the jury will draw the attention to the collection of "Metamorphosis."

DI: How long did it take you to design this particular concept?
VA : The very idea of altering different states and turnover patterns is on the surface. But to find a simple technological solution is quite difficult. A couple of times I gave up the desire to continue the work. But the idea by itself found me, as I was not hiding from it. In the end, there were construction and artistic design. With some breaks that lasted about three years.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VA : I was conducted by the thirst for knowledge and research. I knew what I want to do but I did not know how.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VA : hink that this idea can find support and understanding from the manufacturers and will go to the art scene with unusual products. It It has a game and mystery. The owner of jewelry gets entertainment and art, pleasure, fun and PASSION!

DI: What made you design this particular type of work?
VA : The desire to find new ways to create jewelry.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
VA : In the end, falling to one side or another domino stones helped me to find shape and design of jewelry. The resulting design is intended to create a wide range of jewelry - brooches, pendants, belt buckles, earrings using the idea of ​​the mobile, changing structure.

DI: Who is the target customer for his design?
VA : This work is for a man who appreciates originality and singularity.

DI: What sets this design apart from other similar or resembling concepts?
VA : World is so diverse and have so many ideas in the air, that analogy can exist. There is a saying: "We sleep in the same bed, but we see different dreams." I hope that this collection of my dream, and has its own character.

DI: How did you come up with the name for this design? What does it mean?
VA : Metamorphosis (Greek μεταμόρφωσις) - transformation, the transformation of something. Coming up was not necessary. The Roman poet Ovid wrote about fifteen books.

DI: Which design tools did you use when you were working on this project?
VA : Own imagination and desire to create new content for decoration.

DI: What is the most unique aspect of your design?
VA : Simplicity of design allows you to focus on the artistic component of each created jewelry/object.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
VA : This was not necessary. Several elements move freely on hinges. Their performance requires precision and calculation, which I own.

DI: What is the role of technology in this particular design?
VA : The main role belongs to the artistic qualities.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VA : I made a few dozen test models of paper and metal. All of the studies were to meditation and a proof copy.

DI: What are some of the challenges you faced during the design/realization of your concept?
VA : Lack of imagination. The standard way of thinking!

DI: How did you decide to submit your design to an international design competition?
VA : Like to present a wide range of experts and fans of these ideas.

DI: What did you learn or how did you improve yourself during the designing of this work?
VA : Desire to implement an interesting idea was stronger than fatigue and frustration. Now I can say that this construction allows one piece to connect the two original jewelry!

DI: Any other things you would like to cover that have not been covered in these questions?
VA : Thank You For Your Attention ! =)