Interview with designer Ian Hughes (IH), regarding views on design, and for the award-winning design As1 Shuttlecock.

For High-Resolution Images & More Info Visit:

Interview with Ian Hughes at Friday 8th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
IH : Reinvent the shuttlecock

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
IH : Bringing something new to the sport of Badminton

DI: How long did it take you to design this particular concept?
IH : This design took 3 months

DI: What sets this design apart from other similar or resembling concepts?
IH : The adjustability of the shuttle really sets it apart from anything else on the market

DI: How did you come up with the name for this design? What does it mean?
IH : AS1 equals Adjustable Shuttlecock 1. The number one signifying this as being the first ever adjustable shuttlecock

DI: Which design tools did you use when you were working on this project?
IH : I did a large amount of research before diving into sketch and model ideation. For this project we were assigned to do 100 sketch models. Focusing on the behavior of the shuttle and the type of mechanism that I wanted to use to adjust it.

DI: What is the most unique aspect of your design?
IH : My favorite part of this design is the rippled nose piece, because it fulfills two purposes seamlessly. Adding aerodynamics and grip.