We had the distinct pleasure to interview award winning designer S Cube Design Lab about their original and creative Squeeze punch design work. S Cube Design Lab is an award-winning communication designer, that makes our world a better place with their original squeeze punch works.
S Cube Design Lab ("SCDL") answered Design Interview ("DI") questions about their award-winning work Puncheart Squeeze punch. Interview questions prepared by Frank Scott.
SCDL : The main principle of our design is “making users own donation box” by using our product, Puncheart, a new concept of punching tool for making coin hole. The idea is people can make their own coin box by themselves with used empty bottles, and donate the saving money to the third world’s people. We got inspiration from user’s behavior that they just pass by donation box, though most of markets have a donation box. To induce people to participate in donation, we created this product.
SCDL : We focused on encouraging people to donate more actively by making personalized donation box. Particularly, we wanted everyone involved in donation system (such as donators, organization and third world people) to participate in delightedly and interact each other with warm heart. Through using this product, it is possible for people to experience indeed donation, or it can be used as individual coin box and they can protect environment as re-using empty bottles.
SCDL : We expect this design to be produced for real so that everyone can use it and practice donation. In order to do that, we are planning to contact to donation organization such as UNICEF or Save the children and introduce our idea and product. Then, we will find manufacturing company to produce it.
SCDL : Designing whole process took one month. It includes research, finding problems, idea generation, choosing final concept, developing concept, modeling and rendering. We can finish design through division of work depending everyone’s specializing part.
SCDL : The reason why we designed this concept is encouraging people to make people volunteer to donate by making and designing their own coin bank and then depositing their own money. Through those activities, it is possible for donators to find more meaningful experiences and value in their donations, which means providing a more emotional donation experience.
SCDL : This product has not produced yet, but we try to contact Unicef or Save the children to produce it for real.
SCDL : There are many donation box around us but those are almost same and have no feature at all. That is why people rarely have interest about donation, we thought. To make people have interest on donation, we thought about personalized donation box by making and design by themselves.
SCDL : We referred to products of Fiskars, a global brand bringing tools that empower people in the garden, home, office, and classroom, for understanding of the structure of punch.
SCDL : The main user is everyone around us who can be a donator. Through this product, people can make their own donation box and design donation plan like where they will donate and who can they help. Moreover, we designed considering all members in donation system; Donator, donation organization and beneficiary in the third world.
SCDL : It may be easy to throw money into public donation box. However, using Puncheart can convey the meaning of sharing life between the donator and beneficiary in that they donate what they have used and collected for the beneficiary.
SCDL : The name “Puncheart” is a compound word from two words; punch and heart. “Punch” indicates what it is and what function of this product has. “Heart” means people can share their love with others by using this product and literally, its shape also has heart shape.
SCDL : In this project, various design tools were used to produce optimal result. Solidworks and Keyshot were used for modeling and rendering. To revise images and rendering, we used Adobe Photoshop and illustration.
SCDL : The most creative part of Puncheart is that it can make people volunteer to donate by making and designing their own coin bank. Through those activities, it is possible for donators to find more meaningful experiences and value in their donations, which means providing a more emotional donation experience.
SCDL : Our team consists of two graduate students and four undergraduate students under the guidance of supervisor, Seonhee Jung. All members have all different major such as mechanical engineering, industrial design, engineering design and ergonomics so it contributes to share various ideas each other.
SCDL : This product does not need particular technology that requires much money or delicate structure. Rather than, simple mechanical component was applied to actuate the function. Unlike ordinary paper punch, when users grab red handles, it transforms into heart shape which leads to punch a rectangle hole on the bottle’s cap.
SCDL : We researched types of donation methods and how many people have donated to others. Statistically, only 3 out of 10 people have donated to the third world and the main donation method was financial aid by regular sponsor or donation box from mart or store. Based on this data, we thought about easy method of donation that can attract people to volunteer to give others.
SCDL : It is challenging to catch what peoples’ real difficulties in life are and what they need most. That is why we try to attract people to give financial donations. Finally, we revised the design concept toward not just giving money but communicating with each other in a system of donation.
SCDL : We want to introduce our product to as many people as possible to provide them a tool which can make their own donation box. Before producing it for real, we need feedback from authoritative designers and introduce the excellence of our product to the whole world. With this simple product, we want to show it is possible to change the world as well as the system of donation. This is a new try and innovation so we submit our design with pride.
SCDL : Rather than just creating a new punching tool making a coin hole on the cap, we design a new donation method or system to provide more meaningful experience and it may create donation culture if many people use it. We learned that it is possible to convey real love and help with a small product.
SCDL : Some people think that we just created a heart-shaped punching tool. However, we believe that this product change people’s behavior. Furthermore, changed behavior can stimulate other people to participate in donation more then, they can create new donation culture.
