Interview with designer Attila Jónás (AJ), regarding views on design, and for the award-winning design Less Armchair.

For High-Resolution Images & More Info Visit:

Interview with Attila Jónás at Saturday 13th of April 2013: DI: What is the main principle, idea and inspiration behind your design?
AJ : About one year ago I wasn't here, where I'm now (at Moholy-Nagy University of Arts and Design). Back then I didn't know what the design is ( I don't say , that I know that now what it really means and how it works) and it was characteristic of me that I was thinking very complicated and my teacher, Szilárd Fecsó, always said that : Less is always more. I didn't understand what it really means, so when I was admitted to my university (MOME at Hungary) I started to build my design-philosophy and the first thought was that motto, what my teacher said. I started to philosophize about it and I formulated all my thoughts about this motto in this armchair.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AJ : Do something very very simple what express my all thoughts.

DI: What are your future plans for this award winning design?
AJ : I want to find a company what likes this armchair and brings it to the real life. That would be fantastic...

DI: How long did it take you to design this particular concept?
AJ : About one month. Doing its presentation, that was the most difficult. Doing the presentation was anther one month. So it was 2 months. It was difficult, because first I wanted to do a 3D model about it, but the renders wasn't realistic. So I did a 1:5 scale model about it.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AJ : I wanted to find my own way in design and build up my philosophy about design.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AJ : I want to sell this design to a company.

DI: What made you design this particular type of work?
AJ : Desire for creation.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
AJ : Only design philosophies influenced me, other designs not.

DI: Who is the target customer for his design?
AJ : Everybody who likes simplicity, design and convenience.

DI: How did you come up with the name for this design? What does it mean?
AJ : My design name is Less. It's from the motto : Less is more. With this armchair we can interpret this motto literally.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AJ : One of my teachers at my university, Cosovan Attila,helped me in this project with giving some advices.

DI: How did you decide to submit your design to an international design competition?
AJ : I wanted to know that I'm on the right way to become a designer. This award gave me a confirmation that I'm on the right way.

DI: Any other things you would like to cover that have not been covered in these questions?
AJ : Thanks for everybody who helped me to realize this project.