Interview with designer Diana Sokolic (DS), regarding views on design, and for the award-winning design Fred Bracelet.

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Interview with Diana Sokolic at Thursday 7th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
DS : I often g to the theatre and I like to dress for the occasion. I like to have something new and different every time I go. Once while I as thinking what to wear this time, there was a movie with Fred astaire on TV. I saw his elegant figure, his sleek suit, his cuffs...and viola! The idea was born.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DS : The idea was to make something nice and wearable, something different from usual jewelry. I remembered cuffs and plastrons worn by men in the last century and decided to revive it in a modern way, this time as a part of women garment.

DI: What are your future plans for this award winning design?
DS : Plan is to distribute FRED to concept stores.

DI: How long did it take you to design this particular concept?
DS : Designing was not a long process. I had a very clean picture in my head. So draw it, made a cut out of paper, tried several dimensions and that was it.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DS : Being an artist by proffesion, for me art is the way of living. I have the strong urge to design space around me, things I use or wear... These cuffs are just one of things I have designed to meet my estetic standards.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DS : I intend to produce work myself.

DI: What made you design this particular type of work?
DS : I have designed this because of a lack of stetement fashion details.

DI: Who is the target customer for his design?
DS : Target for my product is every self-confident woman .

DI: What sets this design apart from other similar or resembling concepts?
DS : There is no similar design or resembling concept :)

DI: Which design tools did you use when you were working on this project?
DS : Being an artist by proffesion, the painter, my main tool is paper and pencil. I drew few sketches, than made a cut out of paper and than started making cuffs .

DI: What is the most unique aspect of your design?
DS : The uniqueness pf this design is that a piece of mans garment is used as womans jewelry.

DI: What is the role of technology in this particular design?
DS : Knowing contemporary materials is here more important than technology.

DI: What are some of the challenges you faced during the design/realization of your concept?
DS : Chalenge was the LACK of technology i.e. trying to produce the designed item at home without any professional equippement.

DI: How did you decide to submit your design to an international design competition?
DS : I wear my cuffs a lot and they are both noticed and liked. I wanted to explore the opinion of professional audience.

DI: What did you learn or how did you improve yourself during the designing of this work?
DS : Every new design is a new challenge because it puts new questions and new problems in front of the autor. Solving those problems improves the author himself.