Epsilon Organic Olive Oil by George Gouvianakis

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DI: What has been your main focus in designing this work? Especially what did you want to achieve?

GG : To create a limited edition hand made product of high quality.

DI: How long did it take you to design this particular concept?

GG : Project started on February 2012 and delivered on June 2012 (included company and product name, full corporate identity, packaging design).

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

GG : The Epsilon Organic Olive Oil is being produced by George Geronimakis, Organic Farmer/Producer.

DI: How did you come up with the name for this design? What does it mean?

GG : The name Epsilon was inspired by the first letter of the word "Elaiolado" which in Greek means olive oil.

DI: How did you decide to submit your design to an international design competition?

GG : Challenge...