Interview with designer Ito Kish (IK), regarding views on design, and for the award-winning design Gregoria Lounge.

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Interview with Ito Kish at Friday 22nd of March 2013: DI: What is the main principle, idea and inspiration behind your design?
IK : The balusters used in old houses during the Spanish period of the Philippines. They are called ventenillas use for air passage which up to now still exist in some old Philippine houses.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
IK : The craftsmanship of the Philippines, who I am as a Filipino.

DI: What are your future plans for this award winning design?
IK : For the rest of the world to see it. Talks are on going for it to be carried by galleries and traders.

DI: How long did it take you to design this particular concept?
IK : About 9 months, it's like having a baby.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
IK : I was inspired by my culture and Philippine design. It was also a homage to my mother Gregoria.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
IK : We produce it ourselves.

DI: Who is the target customer for his design?
IK : People and who appreciate craftsmanship and design.

DI: How did you come up with the name for this design? What does it mean?
IK : It was name after my mother, Gregoria.

DI: What is the most unique aspect of your design?
IK : It looks beautiful in every angle. It has this grandness and command.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
IK : My assistant was an industrial designer. She helped me with the technical parts of it.

DI: How did you decide to submit your design to an international design competition?
IK : The Gregoria was my first design and it already won a local design award and so I said why not join international awards.

DI: What did you learn or how did you improve yourself during the designing of this work?
IK : Appreciation of my culture and what Philippine design is all about.