Interview with designer Roman Klemencov (RK), regarding views on design, and for the award-winning design Klaipeda City 760-Th Anniversary Visual Identity.

For High-Resolution Images & More Info Visit:

Interview with Roman Klemencov at Tuesday 12th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
RK : Klaipeda is the third largest city in Lithuania with a long history, situated next to the Baltic Sea. Getting an inspiration from calligraphy we designed the whole anniversary visual identity system: slogan “Klaipeda - City of Good Winds”, logotype, promo and representational materials, Klaipeda historical panorama, kinetic spatial composition “Klaipeda. 1252-2012 Historic Pendulum” as well as an interactive composition which metaphorically was called “Birds Chirping”. About "Klaipeda" logotype. Merging the words “City”, “Wind”, “Calligraphy”, “Anniversary” we designed a logotype – an attractive, vivid, emotion-rich, freestyle calligraphically written and digitized “Klaipeda” name. The official Klaipeda City heraldry red/yellow color palette was used as the main Klaipeda 1252-2012 visual identity color. Personally, we could compare it to jazz, with its continuous pulsation, rhythmic improvisation, expression, joy and a kind of freedom. We tried to find the proper balance between harmony, action and expressivity. It reflects optimistic emotions through attractiveness, visuality and style.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RK : This design has been already produced for Klaipeda City Municipality (2012)

DI: Where there any other designs and/or designers that helped the influence the design of your work?
RK : Air-Kinetic sculptures of Alexander Calder.

DI: Which design tools did you use when you were working on this project?
RK : Calligraphy, Digital computer graphics, Print production, Interactive elements.

DI: What is the most unique aspect of your design?
RK : Originality, Innovation & Actuality.

DI: What is the role of technology in this particular design?
RK : A significant role +++++++++++

DI: What are some of the challenges you faced during the design/realization of your concept?
RK : Time limit, actually this project has been realized in 2 month (from start to end: main idea generation, print material project development, engineering - spatial compositions, montage etc. )

DI: How did you decide to submit your design to an international design competition?
RK : Knowing that "A'design Award" competions is highly prestigious award, our group decided to submit designed "Klaipeda 760-th anniversary" visual identity project.