Interview with designer allen international (ai), regarding views on design, and for the award-winning design Our House Media Store.

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Interview with allen international at Wednesday 6th of February 2013: DI: What is the main principle, idea and inspiration behind your design?
ai : It is built on a journey from street to home and is designed to provide an immersive sensory experience at every touch point.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
ai : To add fun and a touch of home to the Virgin Media retail experience

DI: What are your future plans for this award winning design?
ai : Future roll-out of the design throughout the UK

DI: How long did it take you to design this particular concept?
ai : 3 months in total

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ai : The design was commissioned by Virgin Media in the UK

DI: Who is the target customer for his design?
ai : Existing and new Virgin Media customers

DI: What sets this design apart from other similar or resembling concepts?
ai : An interactive and intuitive multi-sensory experience

DI: How did you come up with the name for this design? What does it mean?
ai : 'Our House' - relates to the theme of 'street to house'

DI: What is the most unique aspect of your design?
ai : Built to reflect a 'home'

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
ai : allen international collaborated with Resolution Interiors who built it for us, and the digital technology retail journey was Acquire Digital

DI: What is the role of technology in this particular design?
ai : To create a sense of theatre and personality which provides the gateway for customers to explore the world of the latest entertainment and communications services from Virgin Media

DI: How did you decide to submit your design to an international design competition?
ai : We were a finalist in 2012