Interview with designer chris woodward (cw), regarding views on design, and for the award-winning design Temple Cake Stand.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=26761

Interview with chris woodward at Saturday 23rd of February 2013: DI: What is the main principle, idea and inspiration behind your design?
cw : I wanted to design a contemporary cake stand that was user friendly, hygienic and suitable for todays lifestyles and needs.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
cw : I wanted to achieve a product that would be more adaptable and efficient than the cake/food stands currently available.

DI: What are your future plans for this award winning design?
cw : My ultimate goal would be to have Temple produced and used around the world.

DI: How long did it take you to design this particular concept?
cw : The idea developed over a period of a few months in between other client projects. This enabled me to re-visit the concept with fresh ideas and provided the opportunity to re-evaluate the design.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
cw : There was a glaring omission within the baking market for a modern looking cake stand. There were a wealth of great products available for preparation and cooking of baked goods but very little for them to be displayed on.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
cw : I would love to launch the product myself but this will require backers or funding. I would consider selling the design on if this facilitated its production and distribution.

DI: What made you design this particular type of work?
cw : I wanted to explore my other skillsets after having spent 17 years designing consumer electronics. The kitchenware market was a completely new area, that enabled me to consider a new range of priorities for the product.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
cw : The honesty of materials seen in contemporary dining ware was something that I wanted to maintain and develop. I was very keen to retain the use of beech for the cake stand spine as it is a real, natural material with its own properties.

DI: Who is the target customer for his design?
cw : Anyone who likes to entertain at home or outdoors or has limited space within their kitchen/dining areas. The product would also look great serving afternoon tea in hotels/restaurants or coffee shops. The product would also be appreciated by design savvy individuals due to its aesthetic and functionality.

DI: What sets this design apart from other similar or resembling concepts?
cw : Its a fresh approach to a very traditional product that has not really been revised for todays uses.

DI: How did you come up with the name for this design? What does it mean?
cw : Balinese Temples have the same tiered structure as the product - hence the name Temple. A Temple is often the centre of a community which reflected the central nature of the product as a table centrepiece.

DI: Which design tools did you use when you were working on this project?
cw : A range of hand sketches , card models, 2D cad, 3D Cad, prototyping and 3D printing. Also interviewing skills and problem solving.

DI: What is the most unique aspect of your design?
cw : The intuitive, simple way to assemble and disassembly for storage.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
cw : I worked on the product alone but took onboard feedback from hobbyists and contemporaries within the kitchenware industry.

DI: What is the role of technology in this particular design?
cw : Technology did not have a role in the product other than the tools used in the design process. I wanted to create something that was structurally advanced rather than technologically so.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
cw : Research was based on interactions with hobbyists and contemporaries within the kitchenware industry.

DI: What are some of the challenges you faced during the design/realization of your concept?
cw : The biggest challenge was keeping the manufacturing process cost efficient.

DI: How did you decide to submit your design to an international design competition?
cw : I felt the design would appeal to an international audience.

DI: What did you learn or how did you improve yourself during the designing of this work?
cw : I learnt to keep on re-evaulating the design concept whilst maintaining the design drivers but also learning when not to overwork something.

DI: Any other things you would like to cover that have not been covered in these questions?
cw : I would like to highlight the simplicity and originality of the product which is what I am most proud of.