Interview with designer Jeffrey Klug (JK), regarding views on design, and for the award-winning design Bamboo Credenza Furniture.

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Interview with Jeffrey Klug at Monday 11th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
JK : It solves a very contemporary problem. It used to be that a TV sat on a table and the audio system sat on a shelf somewhere. All these electronic components in a home have changes shape and moved around next to each other and there isn't a piece a furniture fro all of it so that it doesn't look haphazard and disheveled.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JK : Well I didn't want it to look like an electronic component, I wanted it to be domestic, a piece of furniture that you would be proud of but not be out of place with electronics.

DI: What are your future plans for this award winning design?
JK : I's love to see it sold more widely.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JK : I had a client that saw teh same problem I did an dI designed it for him.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JK : I intend to offer it to my clients, no larger plans at the moment.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JK : Yes, I had been thinking about a whole line of furniture based on this concept.

DI: Who is the target customer for his design?
JK : Anyone who own a lot of AV equipment but hates to see it in a pile.

DI: What is the most unique aspect of your design?
JK : Its materiality

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JK : I worked with a fantastic craftsman who understood the bamboo plywood extremely well.

DI: What is the role of technology in this particular design?
JK : It is made with pretty low tech tools, yet it holds pretty high tech objects.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JK : No

DI: How did you decide to submit your design to an international design competition?
JK : A lot of people liked it