Interview with designer Jorge Prieto (JP), regarding views on design, and for the award-winning design Pip! Parallel Interactive Projector.

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Interview with Jorge Prieto at Sunday 17th of February 2013: DI: What is the main principle, idea and inspiration behind your design?
JP : The idea was to lesser the dependence we have today in our cell phones and also save a bit of battery in the meanwhile.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JP : Simplicity of course. When it comes to electronic devices, the more simple and understandable for everyone the better.

DI: What are your future plans for this award winning design?
JP : I would be glad to sell it to those interested or even work a bit more on it to improve it.

DI: How long did it take you to design this particular concept?
JP : From the first sketches to the technical drawings and finishing with the last renders, it all took a couple of months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JP : I was looking to give a new point of view to some of the most common objects we have at home, like our landline telephones which haven't been redesigned in years.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JP : It is not being used or produced by any other company but if I have the opportunity I would like to sell it or even make a prototype myself if that is not the case.

DI: What made you design this particular type of work?
JP : I presented another project to the A' Design Awards 2013 in the Furniture & Homeware category and after that one I was looking for a challenge in another field.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JP : Of course. When I was designing it I was part of a design studio called "Que Maten al DiseƱador" or "QMAD" for short, in Valencia, Spain. They helped me to polish the details of the concept.

DI: Who is the target customer for his design?
JP : It was made so anyone in the family was able to interact with it, but I guess that it is more focused in those who have a bigger dependence on cell phones which are the young and middle age people.

DI: What sets this design apart from other similar or resembling concepts?
JP : Before starting I didn't want to step over any other design so I did a bit of research and found out there were similar ideas. However most of them were portable so you wouldn't have less dependence on your cell phone, you would be carrying even more devices. Others were already integrated on the phone but we would be having the same problem than before. Also, even though they were able to project the screen of your phone on any surface you couldn't interact with the projection in any other way than by using your phone.

DI: How did you come up with the name for this design? What does it mean?
JP : PIP is just an abbreviation of Parallel Interactive Projector, which is actually the description of the product.

DI: Which design tools did you use when you were working on this project?
JP : Pen and paper at first and of course, once the sketch was finished, the most commons when designing, Autocad, Rhinoceros, 3D Studio, Photoshop, After Effects...

DI: What is the most unique aspect of your design?
JP : I think it would be the possibility to interact with the screen projected of your phone without using any complex process, just by synchronizing it with the infrared diode.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JP : With the members of the actual "QMAD" design studio in Valencia, Spain.

DI: What is the role of technology in this particular design?
JP : Technology is everything in this design. I used the latest and most updated components I could find to give the best quality possible to the product.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JP : I first looked up on the internet and design books for any other designs that were already on the market and aiming for the same idea I was. After that I made a valuation of the options I was able to integrate into my design and gave it shape from there.

DI: What are some of the challenges you faced during the design/realization of your concept?
JP : The most simple things are usually the ones that take more time. When I started adding options to the device I was realizing it was turning into something too complex to use so I decided to back up and make it cleaner without loosing its perspective.

DI: How did you decide to submit your design to an international design competition?
JP : I though it was a good way to start in the world of Industrial Design.

DI: What did you learn or how did you improve yourself during the designing of this work?
JP : You always learn something new when doing some research for any new project. It was my first electronic device design and I learned about the many possibilities it had when choosing the different components of the product and production processes.