Interview with designer RONALD SCLIAR SASSON (RS), regarding views on design, and for the award-winning design Bench Luzia Bench.

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Interview with RONALD SCLIAR SASSON at Friday 8th of March 2013: DI: What is the main principle, idea and inspiration behind your design?
RS : The inspiration came from architectural aspects where valued lightness, purity and resistance lines.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
RS : Concrete aspects, and the goal was to achieve disseminate my work on simple lines.

DI: What are your future plans for this award winning design?
RS : Disclosure and finding international partners willing to develop joint projects.

DI: How long did it take you to design this particular concept?
RS : 2 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RS : It is a sequence of a line of work that follows this design concept in which I have worked.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RS : I intend to sell the right to produce the design.

DI: What made you design this particular type of work?
RS : I felt the need in the market for a product like this.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
RS : No influence of other designers in this work.

DI: Who is the target customer for his design?
RS : People who enjoy well-resolved pure design.

DI: What sets this design apart from other similar or resembling concepts?
RS : Elegance, lightness and resistance.

DI: How did you come up with the name for this design? What does it mean?
RS : Came well as the bench, the lightness of Andalusian horses

DI: Which design tools did you use when you were working on this project?
RS : Using 3D Studio, but mostly drawing freehand.

DI: What is the most unique aspect of your design?
RS : Get resistance over a very thin thickness.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RS : Woodworkers of my confidence.

DI: What is the role of technology in this particular design?
RS : The steel insert inside the bench completely embedded.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
RS : Always pay attention to what is being done around the world even to do something similar.

DI: What are some of the challenges you faced during the design/realization of your concept?
RS : Preserve the simplicity and thickness without losing resistance.

DI: How did you decide to submit your design to an international design competition?
RS : The decision came as a result of research and finding there something similar, making my design somehow unprecedented.

DI: What did you learn or how did you improve yourself during the designing of this work?
RS : Knowing when to stop, making my work more clean.

DI: Any other things you would like to cover that have not been covered in these questions?
RS : No, just thank recognition for organizing the contest.