Interview with designer Jungjoon Hwang (JH), regarding views on design, and for the award-winning design Cortina A Kettle.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=25283

Interview with Jungjoon Hwang at Tuesday 24th of April 2012: DI: What is the main principle, idea and inspiration behind your design?
JH : "There is no beginning, and no end. Water cycles." I gave form to the cycle of water as circle by converging the spout and handle of kettle. Watched from the front, it is circular, but watched from the side, we can see that it is distorted. I suggest the concept of not literal convergence, but design convergence as distorted form. The word 'convergence' came to my mind while I was doing a research. In addition to it, circle and water cycle inspired me.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JH : In the form of existing kettles, spout and handle parts are distinctly separated. Escaping from such a typical concept, I suggest a new form with the concept of convergence.

DI: What are your future plans for this award winning design?
JH : I would like to take a job. I would like to get a job as soon as possible and enjoy another pleasure. However, I think I am still not sufficient. I would like to go abroad for language training. I want to study English and experience multi-cultures. I will have to do sketches, use 3D tools, and conduct my own projects while studying a foreign language.

DI: How long did it take you to design this particular concept?
JH : It was the moment that this concept came to me. It came to my mind when I made a research on the kettle.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JH : This is not determined by others, but it is my own determination and behavior. I tend to think of this while I was designing. "Although there are many good designs, another solution is always there. And I must not do the same thing as others. I should have my own uniqueness different from others. I should make my own differentiation." Like this, I had so many thoughts. I don't know if others may do the same thing, but such thoughts seem to have existed in my mind. There have been so many pretty kettles. But, no one have tried the convergence of handle and water outlet. Also, no one have seen it. So I wanted to make a new concept of kettle.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JH : Anyone probably have an intention to make by themselves. But, considering my finance or ability, I am not able to make it to sell. That's why I wanted to look for an investor or a manufacturer.

DI: What made you design this particular type of work?
JH : This cortina was coated with chrome after nc operation. This is because I can't produce my perfect design if I make it with mold. Anyway, I did nc operation.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JH : Stella's and Alessi's works influenced me. I referred to Stella's design with good shape and thermal conduction. In addition, Barnett Newman's grand and simple works influenced me with detailed design.

DI: Who is the target customer for his design?
JH : My major customer target thinks a little differently from others. My consideration was on those who pay more attention to home interiors rather than stereotype. My major customer target probably have the same opinion on the details as others.

DI: What sets this design apart from other similar or resembling concepts?
JH : There is no similar type of concept.

DI: How did you come up with the name for this design? What does it mean?
JH : Kettle has a long history, but I hope that it will become a new kettle with a new proposal of shape. Latin language was a source of many languages. Cortina means 'kettle' in Latin.

DI: Which design tools did you use when you were working on this project?
JH : Rhino 3D, Keyshot 2, Photoshop, and Illustrator were used.

DI: What is the most unique aspect of your design?
JH : This is a handle twist. There is a convergence of design in it.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JH : Jaeyong Lee who operates a design group called Tempore Terrae with me was of great help for me. Jaeyong Lee was also awarded Golden A’design Award this time. I'd like to take this opportunity to thank Prof. Eok-Cheol, Park in Konkuk University Global Campus for his help.

DI: What is the role of technology in this particular design?
JH : There is no function of concept. I only wanted to give pleasure with a new shape. Please refer to question no. 1.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JH : In the first place, I looked at the history of kettle. Then, I made a research on the kettle on sale, concept kettle, size-specific kettle, kettle with good usability, etc. In addition, I made a research on other idea products and sculptures. Like this, I made a research on various fields including kettle prior to design: color, image, idea, etc.

DI: What are some of the challenges you faced during the design/realization of your concept?
JH : When doing design ,the capacity with which the kettle can hold water, the sense of grip of handle, its thickness and position, fibonacci numbers as the golden section, environment-friendly material, material considering its heat conduction, location of steam when water is boiled, problems caused by steam, position of the lid, its beginning part, speed of pouring water, quantity of remaining water, space size which the kettle bottom contacts, simplicity of interesting design, uniqueness and detail, angles of triangle and diameter of circle, the shape when looked down at from the above, the shape when looked at from the front, the shape when one pour water holding the handle, design convergence, many different designs, I studied those elements, Each and every thing was a new challenge and pleasure.

DI: How did you decide to submit your design to an international design competition?
JH : I dreamt of winning a big contest exhibit. I have no other reason. But, I just wanted to give a challenge. And further I wanted to have an interaction.

DI: What did you learn or how did you improve yourself during the designing of this work?
JH : While I was doing this design, I felt again that 'nothing is unimportant.' Every moment was challenging and new. In particular, I think trying to touch or make is an important thing in design.

DI: Any other things you would like to cover that have not been covered in these questions?
JH : I would like to make history in design.