We had the distinct pleasure to interview award winning designer Casa Xplendor about their original and creative Tequila brand. design work. Casa Xplendor is an award-winning communication designer, that makes our world a better place with their original tequila brand. works.
Casa Xplendor ("CX") answered Design Interview ("DI") questions about their award-winning work Tequila 29 Two Nine Tequila brand.. Interview questions prepared by Frank Scott.
CX : Modern Mexico.
CX : We want to show the modern, elegant and youthful side of Mexico through tequila. We wanted to produce a different tequila not the same traditional, old and rustic tequila.
CX : Keep promoting this brand to show the world that there is a Modern side in Mexico.
CX : It has been years with this project and as time goes by we evolve in the way we offer and promote this tequila. Trying to do something different and new each time.
CX : We wanted to move away from the traditional concept that tequila has.
CX : We own the rights and we produce this product and sell it.
CX : The necessity to show a different side of Mexico. To change perceptions and ideas that most people have of tequila and of Mexico.
CX : New tequila drinkers that wish to drink a different tequila.
CX : The bottle design, the name and the concept.
CX : Tequila 29 Two Nine has different meanings. One is to represent the night with the rime Two Nine - Tonight and by this we can give a tribute to the night scene. Also the TWO represents the two most important elements in our tequila that it is the agave plant and the soil where we grow our agaves. We take great care of this elements because it has an direct impact in the quality of the final product. The NINE represents the 9 steps in producing a tequila.
CX : The general image. The bottle, name, colors and the general feeling to it.
CX : We made focus groups and tequila tastings.
CX : We want to show our tequila to the world, that is the main reason to submit it to a competition.
