Interview with designer Marcia Budet (MB), regarding views on design, and for the award-winning design Asymmetrics + Diamonds A Double Ring.

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Interview with Marcia Budet at Monday 16th of April 2012: DI: What is the main principle, idea and inspiration behind your design?
MB : I think my Architectural training background always curates what I'm inspired by. In this case, it was how the combined use of simple and complex elements create a sophisticated boldness.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
MB : I wanted it to be a very unique conversation piece that challenged what people think the aesthetics of a ring should be. I achieved it by keeping if from closing in a perfect circle and creating a continuous element that hugs the fingers and transforms seamlessly into the structure for the gemstones, giving it an organic feel.

DI: What are your future plans for this award winning design?
MB : It will become the signature piece that exposes and represents my brand in a global arena.

DI: How long did it take you to design this particular concept?
MB : The entire process from concept development and sketching to finalized product was around a month and a half.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MB : I wanted to create an interest, impact and challenge people's visual perception... for them to look at the piece, be automatically intrigued and think: "What is this? How do you wear it?"

DI: What made you design this particular type of work?
MB : I actually designed this double ring for myself. I wanted something that wasn't available in the market, so I created it. It got incredible feedback and, as a result, my brand was born.

DI: What sets this design apart from other similar or resembling concepts?
MB : How surprisingly comfortable it is. The very simple design detail of the ring not being a completely closed circle allows enough comfortability and the movement of the fingers to make it feel as good as it looks.

DI: How did you come up with the name for this design? What does it mean?
MB : The name "Asymmetrics and Diamonds" comes from what we are currently and will keep exploring as a studio: form and materials. Asymmetry and movement combined with the use of simple and complex elements is what our signature aesthetic style is all about. They are all elements that I work with in designing spaces and I want to reinterpret them in a different scale.

DI: Which design tools did you use when you were working on this project?
MB : Hand sketching, digital tools and physical model making.

DI: What is the most unique aspect of your design?
MB : The totally two different ways it communicates when it's being worn and when it's not. The piece maintains it's boldness when worn, but the stones take the main stage and appear as if they're floating. When it's just the piece by itself it transforms into a free-standing miniature piece of art. The metal takes control in an elegant, very unexpected way.

DI: What are some of the challenges you faced during the design/realization of your concept?
MB : Learning and managing the complexity of the manufacturing/production process hands on.

DI: How did you decide to submit your design to an international design competition?
MB : I believed in the design and thought it deserved the chance. I had absolutely nothing to lose and everything to win.

DI: What did you learn or how did you improve yourself during the designing of this work?
MB : I learned to take risks, get out of my comfort zone and just make things happen. I also learned to trust my instinct and stand by it, even when being constantly challenged when working with a full jewelry manufacturing/production cycle for the first time. This piece marks the beginning of something special and a new venture that will combine and nurture my entrepreneurial spirit with my design ambitions.