Interview with designer Nantapoom Chumpengphan (NC), regarding views on design, and for the award-winning design Compression Can Drinks Can.

For High-Resolution Images & More Info Visit:

Interview with Nantapoom Chumpengphan at Tuesday 17th of May 2011: DI: What is the main principle, idea and inspiration behind your design?
NC : The goal was to create a fully recyclable product that also could reduce transportation and storage costs. A product that could be transported flat-packed and formed as and when needed.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
NC : What I discovered was that ecological sustainability is not about materials alone, but also the systems created around them, such as logistics, transportation and user accessibility. I wanted to create a product that was equal to what was already available but was also truly easily and cheaply recyclable.

DI: What are your future plans for this award winning design?
NC : I am sure as with all designers, it would be good to see our designs being used.

DI: How long did it take you to design this particular concept?
NC : It took about three weeks.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
NC : This design was conceived as part of a university project.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
NC : At this stage it is only a concept design and would require a lot more research and development to create a finished viable end-product.

DI: What made you design this particular type of work?
NC : I usually try to design for "Need" and design to solve problems.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
NC : I got my inspiration from old cask barrels which are formed from flat materials and home delivered milk bottles that are collected after use, washed and then refilled and sent out again for reuse.

DI: Who is the target customer for his design?
NC : This design can be modified (materials, shape and size) to contain different contents; liquid or solid. So the target market is potentially everyone who shops for food and other goods.

DI: What sets this design apart from other similar or resembling concepts?
NC : The design takes up minimal volume before it is filled when it is in its flat form, so more of these containers can be transported to a filling factory in fewer journeys. It is formed into a three dimensional container prior to filling so does not take up masses of warehouse space beforehand. And when the consumer (end-user) finishes with it, it can be disassembled/separated and crushed down and disposed of, taking up minimal space in a recycling bin. Traditional rigid bottles, jars, cans and tins take up the same volume whether they are full or not, and take up the same amount of space after they have been used.

DI: How did you come up with the name for this design? What does it mean?
NC : The "Compression Can" and its various components are held together using a compressive belt, so it was simply named after how it is constructed.

DI: Which design tools did you use when you were working on this project?
NC : The standard pen and paper, card, sticky tape, glue and CAD.

DI: What is the most unique aspect of your design?
NC : The design wasn’t really created to be unique or intentionally different, but logical and useful.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
NC : This was project for a university module; it was an individual assignment where I had to do all the research, designing and prototyping myself to create a concept.

DI: What is the role of technology in this particular design?
NC : This would be a mass production product so CAD CAM would perform a vital role in its future.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
NC : Research on plastics manufacturing and recycling and metal melting and reforming and transportation heavily influenced the structure of the design. Identification of the involved logistics, energy and resource intensive processes allowed some extraneous systems to be circumvented and designed out. But as this product was a drinks container the cosmetic appearance was derived from user test feedback and observation of the interaction during the design and basics shape prototyping stage. I ultimately didn’t want a product that would force an end-user to change their habits in order to use it, as any extra complication could be a major deterrent. It can be physically and practically used like any other drinks container, no extra effort required.

DI: What are some of the challenges you faced during the design/realization of your concept?
NC : This design was created at university and was created to be a mass production product. Mass produced products are put through intensive research and development that tests for durability and integrity. As a student while designing this concept I was unable to access industry expertise firsthand, so the design and its viability are still rooted in concept. Experts with actual in-field knowledge of materials and manufacturing processes were not directly available but would have helped immensely in developing and refining this design further.

DI: How did you decide to submit your design to an international design competition?
NC : I felt that this was a useful design that had merit and offered a tangible benefit. I designed it to be an improvement over what was already available on the market and to not be just an incremental iteration or a restyling.

DI: What did you learn or how did you improve yourself during the designing of this work?
NC : In order to solve a problem I had to learn what the problem was to begin with. I have picked up a summary knowledge of new design and manufacturing processes inadvertently that I would not have discovered had it not been for this project.