DI: What is the main principle, idea and inspiration behind your design?
KW : I design with a focus on the near future, considering how things have evolved from the past to the present and how they are likely to change in the future. I strive to come up with answers that were not possible in the past, aiming to provide innovative solutions.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
KW : I placed great importance on capturing the impression that one would feel when holding this piece. Above all, I wanted it to evoke a surprised and amazed reaction.
DI: What are your future plans for this award winning design?
KW : Currently, it has been materialized in the form of a book, but I envision expanding it on a larger scale to create an even more exciting experience. My goal is to have an exhibition by the end of this year. I would like to showcase it not only in Japan but also, if possible, overseas.
DI: How long did it take you to design this particular concept?
KW : The concept itself took about 1-2 days. However, determining the most suitable form of expression from there took approximately six months.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KW : The design was commissioned by the design school, "Kuwasawa Design School." It was created with the intention of being a medium that aspiring designers could first experience and intuitively grasp design.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KW : My designs have not been produced or used by other companies. However, in the future, I plan to create original works using the same approach and introduce them for sale.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
KW : All creators and designers who evoke a sense of science fiction.
DI: Who is the target customer for his design?
KW : All those who aspire to become designers in the future.
DI: What sets this design apart from other similar or resembling concepts?
KW : It embodies digital expression to the extent that it is often mistaken for a digital product.
DI: Which design tools did you use when you were working on this project?
KW : I used Adobe CC, specifically Indesign and Illustrator.
DI: What is the most unique aspect of your design?
KW : The intentional arrangement and expression of typography.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KW : I collaborated with colleagues internally while developing and validating the design.
DI: What is the role of technology in this particular design?
KW : It involves recognizing the strengths of both analog and digital approaches and reaffirming their respective positions.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KW : In researching the appropriate expressions for creating moving animations within a print format.
DI: What are some of the challenges you faced during the design/realization of your concept?
KW : To achieve the complexity and dynamism of the expression, we created and tested approximately 100 different variations.
DI: How did you decide to submit your design to an international design competition?
KW : I felt that the way of thinking and creating in Japanese design was different. By winning an award in an international design competition, I aimed to gain social credibility.