We had the distinct pleasure to interview award winning designer MURAYAMA INC. about their original and creative Entrance design work. MURAYAMA INC. is an award-winning creative designer, that makes our world a better place with their original entrance works.
MURAYAMA INC. ("MI") answered Design Interview ("DI") questions about their award-winning work Red Wave Entrance. Interview questions prepared by Frank Scott.
MI : IGAS (International Graphic Arts Show) has always had a beautiful design for venue decoration. My challenge was to carry on the design of previous generations.
MI : We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
MI : We want to connect the baton to the creation of better venues. We want to reaffirm the importance of exhibitions by making full use of both real and virtual spaces.
MI : The design work for this exhibition took approximately one and a half years.
MI : At IGAS2015, there was a red world as sharp, clear, and transparent as crystal, created by overlapping layers of ink, but at IGAS2022, the layers of ink become a dynamic wave that welcomes and impresses visitors. This is how IGAS will protect its brand image.
MI : The design needed to symbolize the enthusiasm of the exhibition, where lively business negotiations take place, without fear of stagnation caused by the Covid. The energetic red color and fluid form make it a reality.
MI : The design of this entrance is very simple, with straight lines at different angles, equally spaced. Japanese minimalism may exist in me.
MI : People in the printing industry.
MI : The fluid design facilitates the flow of people, reducing the stress of moving through crowded spaces and providing healing through beauty.
MI : What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves.
MI : Vectorworks and Adobe Creative Cloud
MI : The point is that 2 conflicting elements coexist. The design of the entrance, combining straight and curved lines, gives the venue a dynamic and organic presence. I believe it is the power of design that can connect dissimilar things.
MI : We worked with people with specialized skills to complete all venue decorations. Such a design could never have been created by one person alone.
MI : We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
MI : We would like more people to know about this design.
MI : I learned a lot about technical skills as a designer, communication with team members, project promotion, and exhibition branding.
MI : MURAYAMA INC. is a team of professionals who create spaces and communications. Its services include planning, design, supervision, production, and construction of displays for promotion, branding, public relations, cultural / public projects, and entertainment. The creators' policy is to create unique spaces, weave unforgettable stories, and provide novel inspiration. Feeling inspired by the ever-changing world around them, they create novel experiences to inspire others. This has been their policy for 120 years. With finely honed skills and creative points of view, they seek to inspire in new and unique ways.
