We had the distinct pleasure to interview award winning designer Yuxi Liu about their original and creative Food Packaging design work. Yuxi Liu is an award-winning communication designer, that makes our world a better place with their original food packaging works.
Yuxi Liu ("YL") answered Design Interview ("DI") questions about their award-winning work Mushroom Coffee Food Packaging. Interview questions prepared by Frank Scott.
YL : Station Market is a food market brand that provides customized mushroom coffee products for different ages and needs. Mushroom has a lot of functions that can elevate people's brain and focus, boost energy with less caffeine, and supplement daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the primary visual image of the coffee packaging.
YL : In the design process, I focus on the design of abstract illustrations and hope to convey the expression of different coffee components to customers through my illustrations. I hope my graphic design is not only aesthetic but also functional. It is not only a coffee packaging, but also a work of art.
YL : I hope this product can be known by more people and like this packaging design. I plan to exhibit this artwork on more design platforms.
YL : This project took me about one month, from research, inspiration, visual experiment, and illustration drawing to the presentation of the final work. I spent a long time on illustration design to achieve a perfect effect.
YL : The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging and also convey the knowledge of mushroom coffee through illustrations.
YL : Yes, I am welcome to sell the production rights.
YL : I have always wanted to apply my artistic drawing skills to commercial design works. And this project is very suitable to present my idea perfectly.
YL : Coffee lovers and also health seekers
YL : Unlike regular coffee, which can contribute to anxiety and insomnia, adding mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste. Therefore, in the design, I focused on the mushroom element and used an abstract illustration to convey different mushroom elements. The smooth brushstrokes and rich colors extracted from the mushroom give customers a comfortable visual experience and also represent the silky taste of the coffee.
YL : Station Market is actually the brand name
YL : I used Photoshop and Illustrator for making the visual packaging and used Cinema4D for making the 3D rendering
YL : The most distinctive aspect of this work is that the illustration on the package is a combination of abstraction and concreteness, conveying a sense of the combination of vision and smell
YL : I completed this project by myself.
YL : The cross-platform design process is exciting. From digital to physical, packaging to web design, and coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express this mushroom coffee's high-grade and silky taste through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee and enjoy the mushroom coffee factory experience while having a fantastic taste.
YL : Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
YL : Because I am very satisfied with this work, I hope it can be seen by more people.
YL : The process of completing each work is a learning process. From research, brainstorming, visual experiment, and finally with the help of design software to complete the work presentation. Each step brought me many new improvements. The improvement of knowledge in different fields also makes me a more comprehensive designer
