We had the distinct pleasure to interview award winning designer Detail CG Studio about their original and creative Retail design work. Detail CG Studio is an award-winning communication designer, that makes our world a better place with their original retail works.
Detail CG Studio ("DCS") answered Design Interview ("DI") questions about their award-winning work Martian Bar Retail. Interview questions prepared by Frank Scott.
DCS : The human being has demonstrated, throughout the centuries, to have an incessant and iron willpower. Both to undertake great projects of social improvement, as well as the opposite. Even, it could be said, to destroy their own planet. The next place, where an exploratory humanity could establish its domicile, is undoubtedly, a planet with similar characteristics to ours, but with interesting reddish tones. In our vision of such an undertaking, we wanted to bring to this planet three lifestyles that represent us today, with a glimpse into our recent past. They would accompany us then, recalling the digital and street life through the use of metals, cements, lilac tones and iridescent plastics, which contrast, in turn, with the reddish tones and dry plants that remind us somehow of our longed-for healthy lifestyle. In this new home we wanted to represent our old streets through the large cement floors and large concrete pillars bringing sobriety to the space. To unite us with our new ecosystem, it is the same outdoor environment that flows into the space and merges with the room, through its floors in earth tones that delimit the space, creating more private areas. As a last element that characterized us in another time, golden metals come into play, an unmistakable symbol of sophistication and evolution.
DCS : We wanted to design a transgressive space taking our current lifestyle to a planet like Mars. It is the conceptual design of a bar located on Mars. In our opinion it is a unique space that contrasts with the landscape of the planet where it is located and in which we have tried to provide a design that reminds us of a past-future vision of our planet earth.
DCS : We are a startup and we are dedicated to the realization of cg photographs. Our goal in designing this project was to create an eye-catching space to make ourselves known among interior design and architecture companies. We hope in the future to be able to say that designing this project helped us to achieve it.
DCS : It was a personal project, done within the studio, so we took our time to look for references of the decorative styles we wanted to capture and also designing the space, looking for all the furniture, etc.. Then we modeled each of the pieces and made the materials for each object. And we designed the general mood of the images. All this would take us about a month of work.
DCS : The constant bombardment of news about pollution made us think that in the near future we will possibly colonize another planet and the need for our daily spaces on a planet other than earth. It was not a project commissioned by any client. We decided to do this project, to show our CG photography and the level of detail we can reach.
DCS : No, in principle, it is a virtual and conceptual design and we don't plan to produce it.
DCS : We really liked the challenge of working in a free and large space in which to combine different trends and the exercise of combining pieces of Mid century-modern and Space age styles, combined in turn with some pieces at the forefront of design.
DCS : During the design process, we let ourselves be influenced by what we consider to be great references. Among them: - Bimani store, designed by Culdesac - characteristic iridescent designs by Patricia Bustos - BioConcrete Collection Of Tiles Made From Invasive Species by Irene Roca Moracia - B Campus by AIM Architecture - Sophie Lou Jacobsen - Seoul cafe and wine bar Et Cetera by Jeonghwa Seo - Ljubljana apartment by Arhitektura - Masquespacio - Combinations of ceramics and cementitious materials from The TerraMate Project by Renesa studio
DCS : We believe that what differentiates this concept from other similar ones is that it has managed to unify three current trends, such as "Street Design", "Digital live" and "Healthy" in perfect harmony.
DCS : The photographs have been created with 3DStudioMAX and have been rendered with Corona Render. Each of the furniture and props have been modeled specifically for this project and programs like Forestpack and Railclone have been used both for the vertical garden of dried flowers above the bar and for the roof vents. Finally we have used photoshop to make the postproduction of the images.
DCS : We believe it is the contrast with the environment. Both for its colors, shapes and textures.
DCS : We do the whole project in-house. We have a team of 3D modelers specialized in furniture only. And we have all the necessary software to carry out projects of this type.
DCS : Today's technology allows us to generate perfectly realistic 3D environments with which we can not only imagine but "touch" the designs we have in our minds. So in this case, technology has helped us to visualize this concept.
DCS : We conducted a research of current trends, in addition to referencing and researching in blogs and design magazines about projects that inspired us to create a different space.
DCS : The creative challenge of my proposal has been to combine the different trends and furniture so disparate from each other and integrate it into a space as strange as a red planet.
DCS : As I said before, we are a startup, and the best way to make ourselves known, we thought, would be to enter a contest like this one, which has so much international relevance. We want to be known by companies focused on real state, retail or hospitality, so they know that we help interior designers, architects and designers to represent their projects or ideas in a realistic way, showing even the smallest detail.
DCS : With each project we perfect our technique of creating materials and lighting. Each project poses a new challenge, and in particular we learned how to generate environments that are further removed from reality.
DCS : We wanted to talk about the furniture pieces that have been chosen for this project: SEATING: Vicario Chair by Vico Magistretti for Artemide (source @1stdibs) Bubble Lounge Chair by Christian Daninos (source @comingsoonnewyork) Cognac V.S.O.P Chair by Eero Aarino (source @1stdibs) Vintage BRNO Chair by Mies van der Rohe (source @comingsoonnewyork) The Andrea & Alex Chairs Collection by Mas Creations (source @mascreations) Cognac Chair by Anton Lorenz for Thonet (source @1stdibs) Space Age Italian Armchair by Coming Soon Vintage (source @comingsoonnewyork) Woolgathering Armchair by Michal Cihla (source @michalcihla) Bardot Sofa by Jaime Hayon for Bernhardt (source @hayonstudio) Season Sofa by Piero Lissoni for Viccarbe (source @viccarbe) DS-602 Sofa by De Sede (source @desede) Fold Counter Bar Stool by Lisa Tharp (source @1stdibs) Lucite and Chrome Bar Stool by Luigi Bardini for Hill Manufacturing Co. (source @1stdibs) Cognac Bar Stool by Anton Lorenz for Thonet (source @1stdibs) Stool Sgabello Americano by Luca Gambacorti (source @latoxx) TABLES: Table in Fiberglass by Marc Held for Prisunic Side Table (source @1stdibs) Burl & Chrome Side Table / Stool by Karl Springer (source @1stdibs) Vintage Mid-Century Modern Lacquered Side Table (source @1sdibs) Contemporany Round Dinning Room Table by Jorge Elizondo (source @1sdibs) LIGHTING: Swing Pendant Single by Homework (source @homework) Circuit Lamps by Apparatus (source @apparatus) Globe Table Lamp by Entler (source @entler) Globe Floor Lamp by Entler (source @entler) PROPS: Wave Pitcher by Sophie Lou Jacobsen (source @sophieloujacobsen) Bloom Teapot by Sophie Lou Jacobsen (source @sophieloujacobsen) Piano Cocktail Classes by Sophie Lou Jacobsen (source @sophieloujacobsen) Milk Glass Cake Stand by Mosser Glass (source @comingsoonnewyork)
