We had the distinct pleasure to interview award winning designer JP SPACE Studio about their original and creative Motion Graphic Design design work. JP SPACE Studio is an award-winning communication designer, that makes our world a better place with their original motion graphic design works.
JP SPACE Studio ("JSS") answered Design Interview ("DI") questions about their award-winning work Chick Coin Motion Graphic Design. Interview questions prepared by Frank Scott.
JSS : To me,”design” is a form to deliver information, whether it is through a simple or a continuous image. A good design is to create a charming narrative while meeting client’s needs at the same time. Most of my inspiration comes from animated films and video games. Those stories always attract me and become indispensable parts of my life. But I guess many things just go with the flow, even inspiration. Of course, my team plays an important role in it.
JSS : First, attain the results of the clients. Then, make a total different work as before. Finally, we decided to go with surreal style, making the chick have a funny and magic adventure.
JSS : Turning such recognitions into motivation to create better works again.
JSS : We spent about one or one and a half month on the script and the concept afterwards.
JSS : We started this concept by commission from the client. We tried to build unique work by brainstorming.
JSS : Being trusted by the clients, brainstorming with team members and the support from them.
JSS : If there needs to be an answer, I would say animated movie. Like Kon Satoshi or Miyazaki Hayao, I am deeply moved by how they tell a story. They have given me a lot of inspirations and thoughts, no matter it’s narrative of dreams, virtual or for my creativity.
JSS : Students of generation Z and the new graduates who seek for part-time jobs.
JSS : Being funny, and not predictable.
JSS : It’s actually simple. It’s the title of the film “Chick and Coin”, which is about what happens to the main character and the vending machine.
JSS : I use Keynote most of the time. A good work must be built on accurate, good planning and nice communication with customers or the team. I often summarize my idea through words. In this way, I’m able to change my imagination then visualize them into words and complete scripts with the team.
JSS : Be funny, interesting and make people amazed.
JSS : We worked with a team of ten members, who were all excellent experts.
JSS : It would be hard to make such a good work without these great partners and their dedication. In order to enhance viewer’s immersive, we put a lot of efforts on style frames, concepts, motion design and BGM.
JSS : We analyzed the habits of our target audience then made the file short, funny, and with a strong visual appearance to draw their attention.
JSS : For we must built a whole new but funny, interesting worldview, we put a lot of efforts on designing story board, style frames, concepts, motion design and BGM.
JSS : When I think it’s time to make a try.
JSS : We used a total different way that we haven’t used before, including realistic illustrations and frame-by-frame animation. Then we “played” an interesting work. I also learned to better communicate with the team members.
