Viti Stand by Iga Alicja Włodkowska

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DI: What is the main principle, idea and inspiration behind your design?

IAW : The main principle of this project is the balance between functionality and aesthetics. The idea was to create a user-friendly product that is intuitive, safe, durable and aesthetic. One of the inspirations was the citrus juicer.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

IAW : I focused mainly on establishing support points for the monitor. Focusing on the harmonic, golden division and the concept of rounding, we developed a stable skeleton of the structure with a subtle, organic shape. First of all, I wanted to achieve a balanced, solid and light form of monolith.

DI: What are your future plans for this award winning design?

IAW : I want to continue this project — not everything has been said. The form created during this project gives many possibilities depending on the material used.

DI: How long did it take you to design this particular concept?

IAW : About three months. From an idea drawn with a pencil, through learning the Fusion 360 program to the final result.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

IAW : The reason for designing the concept was the need, we lacked a finished product that meets our expectations. We decided to create it based on experience and fun with matter.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

IAW : The first series was produced — we did it ourselves — me and co-creator Piotr Saneluta. We are going to continue to produce stands. After two years of intensive learning and searching for co-contractors, we are sure that this will succeed.

DI: What made you design this particular type of work?

IAW : As stage technicians, we wanted to make the work more pleasant for ourselves and others. This is our little contribution to a better future. I am particularly connected with vision art, so it was natural to challenge ourselves to design our ideas and concepts in this field.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

IAW : Designed by French designer Philippe Starck — Juicy Salif.

DI: Who is the target customer for his design?

IAW : The target client is gaming players, film industry, television studios, set design, companies dealing with stage technology, concert and conference rooms, theatres, cultural centers, museums, hotels.

DI: What sets this design apart from other similar or resembling concepts?

IAW : Form, ergonomics, intuitive installation, safety and a wide range of applications.

DI: How did you come up with the name for this design? What does it mean?

IAW : Basically there are three names — Viti, Classic, Loco. Starting with Classic, this is a project from which it all started, the so-called. Classic is the series matrix. Loco is a friend — thanks to him, your work will be easier and more effective, and functionalism will bring the thought "Spoko Loco! We can do it!". On the other hand, when it comes to the meaning of the word Viti, which is the name of the series and our brand, the inspiration comes from the inverted shape of the stands, which reminded us of the character E.T. from Steven Spielberg’s film. Viti is an abbreviation of Video Installation Tech Items.

DI: Which design tools did you use when you were working on this project?

IAW : I used both classic tools such as card and pencil, as well as digital ones. I used Fusion 360 software in particular. I also used a digital pen and a camera.

DI: What is the most unique aspect of your design?

IAW : Lightness of form and its mobility.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

IAW : I worked with my partner on this project. I was basically based on experience and intuition. The stage of implementation for production we consulted with many plants and specialists from various fields depending on the issues discussed.

DI: What is the role of technology in this particular design?

IAW : The use of 3D technology was crucial. They enabled full control of the execution process, precision of design and presentation of a specific concept.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

IAW : The idea was born under the influence of data analysis on the availability of this type of product. Each stage of the work brought new research into technical, social and environmental aspects. We spent a lot of time studying the material and testing different paints. We wanted deep and matte black.

DI: What are some of the challenges you faced during the design/realization of your concept?

IAW : The first of the challenges was definitely learning the Fusion 360 program during the development of the project, the next to learn the machining techniques and properties of materials. The challenge was to find enthusiasts who wanted to help implement this project.

DI: How did you decide to submit your design to an international design competition?

IAW : I have achieved a certain level of satisfaction with the creation of this project. I wanted to confront him with a broader assessment.

DI: What did you learn or how did you improve yourself during the designing of this work?

IAW : This work has allowed me to find myself in a new field for me, which is product design.

DI: Any other things you would like to cover that have not been covered in these questions?

IAW : I don't have one. Thank you very much.