We had the distinct pleasure to interview award winning designer Shelly Agronin about their original and creative Decorative Clock design work. Shelly Agronin is an award-winning industrial designer, that makes our world a better place with their original decorative clock works.
Shelly Agronin ("SA") answered Design Interview ("DI") questions about their award-winning work Salvador Decorative Clock. Interview questions prepared by Frank Scott.
SA : During the pandemic, people all around the world started to work from home. The challenge of this project was to create a desirable object that will upgrade any home office and will make the work from home more pleasant.
SA : In the situation of total chaos of 2020, I wanted to create a little miracle. The idea behind the form was to make something very simple that you just put on the shelf and it works without any additional afford.
SA : I’m looking for collaboration with design and home accessories stores in Europe.
SA : About 4 months from the first sketches to the final product.
SA : The project began on March 2020, at the very beginning of the first lockdown. During this period, I, like lots of people all around the world felt that time has slowed down. Liquid, melted time was the inspiration for Salvador clock.
SA : Right now, “Salvador Clock” is a part of my own brand. It is sold both on my website and by resellers in several countries in the world. I’m always open to new suggestions, collaborations, and opportunities.
SA : I like to create simple and stylish items. Minimum parts – maximum emotions.
SA : The design was inspired by the well-known Salvador Dali’s painting “The Persistence of Memory”.
SA : My target audience is people that appreciate the sophistication of simplicity. At the very beginning, I aimed this clock for offices and new home offices, which became very popular during Covid-19. However, my customers use the item for decorating not just offices but bedrooms, living rooms, and even dorms.
SA : No installation or gluing is required. Just place the clock on the shelf and enjoy.
SA : It was very easy. The clock was named after Salvador Dali.
SA : Ballpoint pen & white paper, eyes, SolidWorks, utility knife.
SA : The combination of surrealism, minimalism, and the functionality in one object.
SA : I use laser cutting. This technology allows me to produce a small batch without investing in tooling.
SA : It is very symbolic for me to submit a design that was done during the lockdown, to the international competition. It will be even more symbolic to participate in Gala Night and meet designers all over the world thanks to this “lockdowned” design.
