We had the distinct pleasure to interview award winning designer Min Huei Lu about their original and creative Poster design work. Min Huei Lu is an award-winning communication designer, that makes our world a better place with their original poster works.
Min Huei Lu ("MHL") answered Design Interview ("DI") questions about their award-winning work Support Small Business Poster. Interview questions prepared by Frank Scott.
MHL : Due to the COVID-19 pandemic, many small businesses have had negative monetary impacts. These businesses require support which in turn supports the local economy. During these unprecedented times, Gong Cha is making an attempt to support the local restaurants in the community.
MHL : The goal is to make the brand more unique, creative, and high quality that represents the brand's soul and mission in the premium beverage market. During quarantine, many people missed the experience of dining out while many local and mom-and-pop restaurant businesses suffered. Gong cha wants to provoke people’s desire for tea and food pairing when they order a food take-out, helping local restaurants while also providing individuals with a great eating experience at home.
MHL : Will create more meaningful brand communication for the company.
MHL : The project started in August 2020 in San Francisco and the "Support Small Business advertising campaign" finished in November 2020 in California.
MHL : Gong Cha California collaborates with many local mom-and-pop restaurants as well as local food chain brands like poke-bowl, and Ike's sandwiches in California. The three months "Support small business campaign" poster was posted in all the California stores, local restaurants, and on all the social media platforms.
MHL : Gong cha USA CA.
MHL : During the COVID-19 pandemic, I would like to encourage everyone to support small businesses.
MHL : Tea Lover.
MHL : Designed in Adobe illustration, printed on letter size poster paper. Implemented on all kinds of social media like Facebook, Instagram, and Website.
MHL : I'm the only designer working on this project.
MHL : Technology helps designers to complete peace of design and bring the designers' imagination to the real world.
MHL : Gong cha design lab spearheads the design research, ideation, execution, and implementation. The designer started from research articles and blogs online, conducted three 1-on-1 interviews and online surveys, and based on the interview data I learned that many foodies love pairing different kinds of food with different kinds of drinks. A deeper understanding of consumers ' eating habits helps develop the concept for the "Support small business" campaign.
MHL : Gong cha design lab learned that consumers like pairing sweet desserts with tea and pairing food like pizza or noodles with milk tea. The challenge is to showcase many different kinds of food with drinks without overwhelming the audience visually. After a few rounds of sketch and iteration, the best solutions are to use illustration to present different food categories, using real photos to show visual contrast.
MHL : Joining an international design competition is always been my dream, appreciate A'design award and competition to give great designers to be seen on an international stage.
MHL : I learn so much both on conceptualizing a project and the technical skills as a designer.
MHL : Thanks, the A'design award and competition give me the opportunity.
