We had the distinct pleasure to interview award winning designer Min Huei Lu about their original and creative Film Festival Website design work. Min Huei Lu is an award-winning communication designer, that makes our world a better place with their original film festival website works.
Min Huei Lu ("MHL") answered Design Interview ("DI") questions about their award-winning work Obsessive Love Film Festival Website. Interview questions prepared by Frank Scott.
MHL : This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
MHL : The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
MHL : It's a great experience and will always be an important project in my portfolio.
MHL : The project started in March 2019 and finished in Jun 2019 in San Francisco.
MHL : Obsessive Love Film Festival Website is one of the essential projects when I pursuit my Master Degree at the Academy of Art University.
MHL : The hypothetical film festival project to celebrate the films of Alfred Hitchcock.
MHL : I truly appreciate my instructor inspires me and provided valuable feedback.
MHL : Alfred Hitchcock movie fans.
MHL : The design follows a thread in which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder.
MHL : There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeurs, audiences somehow feel complicit in the events onscreen.
MHL : Adobe XD, Adobe Photoshop, and Nikon D5600 camera.
MHL : The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
MHL : I'm the only designer working on this project.
MHL : Technology helps designers to complete peace of design and bring the designers' imagination to the real world.
MHL : This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and error. All this is to achieve a well-organized user interface for a pleasant user experience.
MHL : The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
MHL : Joining an international design competition is always been my dream, appreciate A'design award and competition to give great designers to be seen on an international stage.
MHL : I learn so much both on conceptualizing a project and the technical skills as a designer.
MHL : Thanks, the A'design award and competition give me the opportunity.
