Spiderweb Key Visual by Mateus Morgan

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DI: What is the main principle, idea and inspiration behind your design?

MM : Everything was inspired by wild elements and the nature. As well by the product features, creating sort of connection.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

MM : The focus was showing the product in a way that the image still simple but bring a lot the attention

DI: What are your future plans for this award winning design?

MM : Its spreading the word to the world

DI: How long did it take you to design this particular concept?

MM : Was around 1 month.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

MM : I was trying to make somethng original that at the same time shows the features of the product. Like the grip and wild nature. It was a comissioned work.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

MM : The design is being used by the company in agreement with me.

DI: What made you design this particular type of work?

MM : I think that my background on the shoe market gave me all necessary to understand the client needs.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

MM : I this case was only me, and Caique, that did the retouch. But the whole idea was from my side.

DI: Who is the target customer for his design?

MM : Are the guys that make tracking and outdoor sports. And that clients that just love this life style as well.

DI: What sets this design apart from other similar or resembling concepts?

MM : I think that is the simple idea, i never seen something with this same idea before. So at the first contact is a chock at the first view.

DI: How did you come up with the name for this design? What does it mean?

MM : Nothing particular, just the first thing that came to my head.

DI: Which design tools did you use when you were working on this project?

MM : Was 3ds Max, Vray and Photoshop.

DI: What is the most unique aspect of your design?

MM : The idea probably, by the use of the web element.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

MM : Was only me and Caique, that did the post production.

DI: What is the role of technology in this particular design?

MM : Just old school 3d polygon modelling, without any plugins or something like that.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

MM : No, was just my feeling and the aknowledge on how this market works.

DI: What are some of the challenges you faced during the design/realization of your concept?

MM : The most complex part was modelling the shoe itself, is something complex to do, and a lot time consuming.

DI: How did you decide to submit your design to an international design competition?

MM : Was a easy choice, i won the competition last year and it was very good in terms of recognition.

DI: What did you learn or how did you improve yourself during the designing of this work?

MM : At that moment was my most complex model to do, this helped me a lot in another projects that i did later.

DI: Any other things you would like to cover that have not been covered in these questions?

MM : All good! Everything was covered.