We had the distinct pleasure to interview award winning designer Nicoletta Santini about their original and creative Exhibition Stand design work. Nicoletta Santini is an award-winning architectural designer, that makes our world a better place with their original exhibition stand works.
Nicoletta Santini ("NS") answered Design Interview ("DI") questions about their award-winning work Hello Future Exhibition Stand. Interview questions prepared by Frank Scott.
NS : The futuristic shape of the central structure combined with the simplified lines of the displays are the representation of this philosophy, usually expressed with the words "less is more".
NS : Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
NS : This award winning design will be the inspiration for my future projects in order to achieve other successes.
NS : After the first hybrid idea and the starting sketches, it takes me almost one month to complete this project.
NS : The main challenge of this innovation structure was the defying gravity.
NS : This design was produced and realized for a unique client for a specific event.
NS : The creation of a unique and breathtaking stand drove me during the all design.
NS : Two people were active supporters of this project, the BD Expo Company's owner, Mr. Eugenio Benaglia, such as the De Rosa Associates's Owner, Mr. Dario De Rosa. They suggested and helped me in particular during the first steps of this design.
NS : The target of this design is everyone who wants to make a great impression of his company, showing his products under the defy-gravity gate.
NS : The futurist shape combined with the high-quality of materials and the attention to the details stand out compared the other exhibition stands.
NS : The name "Hello Future" sounds like a warm welcome to a new era of fair stands.
NS : Professional rendering and modelling software such as 3ds Max plug-in Vray and Inventor in addition to our visionary idea.
NS : The illusion of different view point changes is the distinctive element that makes this stand unique.
NS : Engineers, graphic designers and fair experts were active participants of the project.
NS : The innovation ledwall technology such as the high-sound system defund an important role for the client brand communication.
NS : The idea of the project raised in my mind following the necessity to create something new.
NS : The main challenge was the defying the gravity, creating a structure on the limit of the impossible.
NS : I would like to compete against such important and experts designers all over the world to do a bit of soul-searching.
NS : The design of this structure obliged me to improve my knowledge about materials, software and lighting solutions.
NS : I would like to really thank all the BD Expo team, the De Rosa Associates members and our open-minded client Pavoni Italia, who permitted me to achieve this important goal for my design career.
