We had the distinct pleasure to interview award winning designer Yen C Chen about their original and creative Commercial Animation design work. Yen C Chen is an award-winning communication designer, that makes our world a better place with their original commercial animation works.
Yen C Chen ("YCC") answered Design Interview ("DI") questions about their award-winning work Simplest Happiness Commercial Animation. Interview questions prepared by Frank Scott.
YCC : With "playing" as the purpose of the video, children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. Last year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. The color is made of red and gold which can best represent the traditional Chinese year but also feel modern.
YCC : It's a design job that a channel does every year, this time I set my goal for this job: to make the audience feel happy from watching. There's a highly circulated video on Youtube about a baby laughing all the time, which can induce the audience to laugh. I hope that the video in addition to the channel needs to convey the function, but also let the audience temporarily forget the reality of trouble, think of the most simple happiness as a child.
YCC : I will post it to my facebook.
YCC : From start to finish almost takes About 2 month.
YCC : Every Chinese new year ident is the important project in TV channel. This animation comes from one of the design of the movie channel package.
YCC : I created it for TV channels.
YCC : My father is a movie-loving person, I remember when I was a child, we nestled in the dark living room to watch the movies, although it was not always able to fully understand, but a lot of visual creativity and drama, I believe there is a subtle impact.
YCC : Pixar's movies always inspire me.
YCC : 15 to 40-year-old moviegoers.
YCC : Each person's journey is different, and I think this work is the result of my experience.
YCC : "The Simplest Happiness". I hope the audience can remember that pure happiness feeling when they was a child.
YCC : The project was realized using adobe software and 3d softwares.
YCC : I've worked as a designer in a variety of different industries, and these experiences have allowed me to accumulate a lot of energy, and luckily they have given me a lot of creative space. I hope my work is to bring people positive, I do in the process of design also hold the same attitude.
YCC : I'm done on my own.
YCC : Use technology to help me communicate my ideas.
YCC : For this particular project I used as a reference set design in Chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
YCC : The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
YCC : There's a voice in my ear that tells me to go.
YCC : Do every design carefully, from what can be brought about to change humanity as a starting point.
YCC : No, enough. Thank you for question to me.
