DI: What is the main principle, idea and inspiration behind your design?
XL : The idea of the design is based on circular waves representing sound sources. The waves are of various angles and curvatures. They take on a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. In terms of the type style, the title of the exhibition, in both Chinese and English, is inserted throughout the circular sound waves. The Chinese text is in traditional font Song, carrying an aura of China. The text is in gradual change of blue, emphasizing the transparent and mysterious vibe of the exhibition. The overall colors of the poster are orange and blue, matching the main colors of France’s National Flag, symbolizing the cultural communication between China and France.
Regarding the print technology, I separate the textual elements and circular “sound waves” elements. The text is silk-screen printed on transparent PVC material in gradual changing dot grid. The circular “sound waves” are printed on paper. The two layers will combine into one complete key visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into the world of sound.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
XL : Find the balance between GRAME and Shanghai Minsheng Modern museum's design requirements. Try to understand the exhibition's spirit and deliver it accurately.
DI: What are your future plans for this award winning design?
XL : Enhance publicity so that more viewers can see this work.
DI: How long did it take you to design this particular concept?
XL : It took me one month.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
XL : Observe the content of the exhibition and the elements that the exhibition wants to present. It was commissioned.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
XL : The entire design is for the exhibition of Shanghai Minsheng Modern Art Museum.
DI: What made you design this particular type of work?
XL : The work’s inspiration is based on my understanding of the exhibition.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
XL : I complete the work independently.
DI: Who is the target customer for his design?
XL : This design’s target customer is exhibition’s audience.
DI: What sets this design apart from other similar or resembling concepts?
XL : The name of the exhibition is obtained by summarizing the characteristics of the work and discussing with the curator. The exhibition consisted of 44 audio and visual art works by 26 artists. Focusing on spatialization design and using any kind of transparent materials, most of these installation art pieces convey the status of optics and ability of visual expression behind the meaning of “transparency.” Combining art pieces of videos, music, installations, and programming, the exhibition rendered the intangible and penetrating features of “sound.”
DI: How did you come up with the name for this design? What does it mean?
XL : Selection of materials for finished products.
DI: Which design tools did you use when you were working on this project?
XL : Adobe illustrator, InDesign and Photoshop
DI: What is the most unique aspect of your design?
XL : Good at using the right materials to make the design more recognizable.
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
XL : I designed by myself.
DI: What is the role of technology in this particular design?
XL : Implement design ideas.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
XL : Relying on the analysis of the visual experience of the museum's audience, the design direction is obtained: the clear information transmission and the simple visual style are more popular with the public.
DI: What are some of the challenges you faced during the design/realization of your concept?
XL : Make sure both artists and the museum’s need is taken care.
DI: How did you decide to submit your design to an international design competition?
XL : To make more people see my work, and get more feedback.
DI: What did you learn or how did you improve yourself during the designing of this work?
XL : How to communicate with different parties more efficiently.
DI: Any other things you would like to cover that have not been covered in these questions?
XL : No.