Kuniichi Food Package by Katsunari Shishido

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DI: What is the main principle, idea and inspiration behind your design?

KS : It's an exciting feeling to enjoy as a gift.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

KS : It is about making a package design that reaches the younger generation, and making the traditional Japanese food widely known.

DI: What are your future plans for this award winning design?

KS : We will popularize Tsukudani, a traditional Japanese preserved food, so that young people can be familiar with it.

DI: How long did it take you to design this particular concept?

KS : It took about 2 months to design from the brand logo.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

KS : I made a proposal from the logo design in the form of a package and proceeded with the production.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

KS : It is managed and manufactured on the brand side.

DI: What made you design this particular type of work?

KS : This is to break the packaging method and tradition that is different from other companies.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

KS : I don't know at this stage.

DI: Who is the target customer for his design?

KS : It is a young generation of Japan.

DI: What sets this design apart from other similar or resembling concepts?

KS : It is a concept that casually accepts the traditional image of Japan.

DI: How did you come up with the name for this design? What does it mean?

KS : A new brand name was created by combining the initials of a manufacturer with a long history. The meaning is the number one in the country and the only one in the country.

DI: Which design tools did you use when you were working on this project?

KS : The tools are Adobe Illustrator and Photoshop.

DI: What is the most unique aspect of your design?

KS : It's exciting. It is a design that makes your heart flutter and is familiar.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

KS : The design was done by myself. We worked together with a planner on a project to expand sales channels.

DI: What is the role of technology in this particular design?

KS : The point is that you can freely lay out the items that are displayed in the store. And the point was that the quantity of products could be more than the general package.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?

KS : I studied the culture of gifts and examined the preferences of older and younger people.

DI: What are some of the challenges you faced during the design/realization of your concept?

KS : Since the product lineup will continue to increase in the future, it was decided to randomly select the design color and pattern at the start, and to have a sense of unity.

DI: How did you decide to submit your design to an international design competition?

KS : I received an invitation email.

DI: What did you learn or how did you improve yourself during the designing of this work?

KS : It means that taste and vision are connected.