We had the distinct pleasure to interview award winning designer Etereo about their original and creative Sanitary Pads design work. Etereo is an award-winning communication designer, that makes our world a better place with their original sanitary pads works.
Etereo ("Etereo") answered Design Interview ("DI") questions about their award-winning work Adore Repackaging Sanitary Pads. Interview questions prepared by Frank Scott.
Etereo : ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design.
Etereo : Our main focus for this project is to create a design that appeals to modern females today. We aim to keep the design trendy while keeping it minimalist. To do so, we used the Typeface as the main design element for this project.
Etereo : We would like to expand this design concept to the other range of ADORE’s brand, to reinforce her brand identity across her products.
Etereo : The whole process from conceptualisation to execution took about 6 months. Design concept took about half of the project length. The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Etereo : We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning.
Etereo : This new packaging of ADORE has already been launched islanding wide in Singapore in April 2019.
Etereo : As a Creative Brand Agency, we believe that good packaging design plays an important role in branding your products and differentiate yourself from your competitors. We would say that we helped our client to stay ahead of the competition, and Packaging design is one of the ways that we can help them to do so.
Etereo : No. We developed the design based on the discussion with the ADORE Product Manager and through a survey that has been conducted on modern females, to better understand the preference in design for sanitary packaging. We took into account the design of Competitors’ brands to ensure that our design will stand out among them.
Etereo : Modern females, inclusive but not limited to office ladies, mothers and students.
Etereo : The Typeface used. To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Etereo : ADORE is the brand name of the product. It also means to ADORE yourself and provide yourself with the best feminine care that you deserve!
Etereo : Adobe Creative Suites
Etereo : The simplicity of the design and just focusing on the typeface to create this design.
Etereo : We worked in with our design team in the conceptualisation of this project, through various rounds of research and discussions. We also worked closely with the Product Manager of ADORE in the development of this Packaging Design to better understand ADORE’s target audience. It takes strong teamwork and hard work from the members to have this project realised.
Etereo : The ADORE product is developed by her very own breakthrough technology that features green compound strips bonded with far-infrared rays and nano ag to eliminate bacteria. Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free.
Etereo : A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging. From our survey results, we researched and expanded our design concepts based on what interests the target audience most.
Etereo : The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base. Another challenge is to ensure the dimensions for the design will be sustainable and viable. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Etereo : We are very proud of how ADORE’s Packaging turns out to be and would like to take this opportunity to have our work presented to the Global community. To have more people know about etereo and Adore.
Etereo : Packaging Design is not just about being visually attractive, it has to be functional and sustainable. To accomplish this, it requires a high level of patience and perseverance to get through the numerous rounds of amendments and test printings.
