We had the distinct pleasure to interview award winning designer Giuseppe Santacroce about their original and creative Kitchen Sideboard design work. Giuseppe Santacroce is an award-winning industrial designer, that makes our world a better place with their original kitchen sideboard works.
Giuseppe Santacroce ("GS") answered Design Interview ("DI") questions about their award-winning work Static Movement Kitchen Sideboard. Interview questions prepared by Frank Scott.
GS : The idea was to capture the moments spent today in the kitchen. Every day life pushes us to live with frenzy the common areas of private life. This furniture wants to tell how we live our life. The legs of the sideboard simulate a frenetic movement, almost running.
GS : When I started designing this product, I thought of something that could characterize my kitchen, without upsetting it. My goal was to tell a fundamental moment in our life. Rediscovering the values and importance of living our homes. Do not run away from the common areas of the house to take refuge in solitude, but use the kitchen as a sharing environment.
GS : This element is a starting point, to rediscover the beauty of living our homes. I would like to continue promoting this concept, through this product and with subsequent collections.
GS : When you have a clear idea or feeling, it doesn't take long to bring it to life. I drew a lot to find a unique, particular and delicate feature. I always draw with the pen so that I cannot erase errors and corrections and I always keep the initial drawing in mind to simplify it more and more. After studying form and function, I went in search of the material that most could give life and poetry to my concept, working it by hand.
GS : It was the result of my inspiration, I wanted to tell a fragment of life to which we must pay attention.
GS : Surely the desire to rediscover the beauty of our homes, the most intimate place in our life. This is a unique piece, it tells a moment in life that affects all of us, our frenzy.
GS : Without a doubt the material is a fundamental characteristic. This product is made of centenary olive wood, a wood that has many stories to tell, and which can now express its beauty through my ideas of form.
GS : The name is a clear provocation as opposed to the function of the product. Here you can find what you need in your kitchen, but the movement of the legs wants to simulate a run. So what do you do? Do you prefer to enjoy your home and your kitchen, or do you prefer to run away?
GS : I always start by listening to music, it helps the mind to relax. Then I start drawing in pen, trying to give shape to my ideas. After some functional analyzes I transported the project into the various 2D and 3D modeling software. Finally, after selecting the material, I went to the laboratory to develop the project.
GS : The main feature is the material: it is made entirely of centenary olive tree. The timber was obtained from some specimens felled due to a land deficit, which brought these trees to the end of their life cycle. This project has a linear and clean design, it wants to make your space unique, and another interesting feature is that there will not be two of them the same, since the veins change from sample to sample. The project was made entirely by hand, aware of working one of the most precious woods in the world.
GS : The whole project is the result of my idea, then, together with a skilled craftsman, I worked the wood to obtain the product.
GS : The role of technology in the design phase is fundamental because it allows you not to waste material. For the rest, the hand work did everything.
GS : The difficult challenge was to give shape and meaning to the movement of the legs of the sideboard, and at the same time to make the product stable and resistant.
GS : The decision was almost random, but the product wanted to tell its story, and I thought it was the right time for me to participate in this competition, and as a first experience I am really satisfied. I hope to do better in the future.
