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DI: What is the main principle, idea and inspiration behind your design?

: Layers was designed to be part of the Swedish pavilion at the London Design Biennale 2016 and it takes its inspiration from the theme of that exhibition: equal terms collaborations between designers and producers based on shared responsibility for costs and profits.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?

: I wanted to design a trinity of geometrical coffee tables with a strong graphical appearance where each of the three pieces also has its own identity.

DI: What are your future plans for this award winning design?

: I hope to start producing and selling the tables this year. I produce the tables myself and sell them through my website and a gallery in Stockholm. Apart from the A' Design Award exhibition the tables will also be presented at the Tendence fair in Frankfurt this summer.

DI: How long did it take you to design this particular concept?

: I have had similar ideas in my sketch books for several years but the refinement of those ideas and the completion of this final design was done in a couple of weeks as I was on a tight schedule at the time.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

: I was asked to take part in the Swedish pavilion at the London Design Biennale and I wanted to design a new and unique piece for this occasion.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

: For now I intend to produce and sell Layers myself together with my production partner; AC snickeri.

DI: Who is the target customer for his design?

: The coffee tables are designed to work both in a home environment, like a living room, as well as in a public space, like a hotel lobby.

DI: How did you come up with the name for this design? What does it mean?

: The name Layers refers both to the physical appearance of the tables, where sheets of valchromat are glued together in layers, but it is also a reflection of the idea behind the production where designer and producer work together on equal terms, sharing responsibility for both costs and profits.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?

: I collaborated with AC snickeri, a one-man woodshop in Skåne who is responsible for producing the tables, and Marcus Brunstrom, a multi-disciplinary maker who helps out with the production and also assisted me in adapting the design for production with the used CNC-machine.

DI: How did you decide to submit your design to an international design competition?

: In this particular case I was invited to apply with my coffee tables to A' design award and competition.

DI: What did you learn or how did you improve yourself during the designing of this work?

: I have gained som insight in to working with CNC-machines and have a better understanding of their benefits and shortcomings.