We had the distinct pleasure to interview award winning designer Yi Chun Lin about their original and creative Brand Identity design work. Yi Chun Lin is an award-winning communication designer, that makes our world a better place with their original brand identity works.
Yi Chun Lin ("YCL") answered Design Interview ("DI") questions about their award-winning work Taichung Public Library Brand Identity. Interview questions prepared by Frank Scott.
YCL : The main principle of my design is the fusion of nature and civilization. The concept was inspired by the idea of a "Library in the Park, Art Museum in the Forest," where the brand identity reflects the harmonious blend of modern architecture and the surrounding natural environment. The inspiration stems from the architectural form of the building and its connection to nature, symbolizing knowledge amidst tranquility.
YCL : My main focus was to create a design that is both modern and rooted in its environment. I wanted to achieve a visual identity that reflects the dual nature of the library as a place for knowledge and artistic expression. I aimed to ensure that the branding would remain timeless and flexible enough to adapt to future changes while staying true to the library's core mission.
YCL : For this award-winning design, I plan to continue developing the brand identity across various applications as the library project progresses. The design will be adapted for signage, merchandise, and further communications once the library opens in 2025. My goal is to ensure that the identity remains strong and relevant as it evolves with the library’s physical space and its community.
YCL : The design process for the Taichung Public Library Brand Identity took approximately 3 months, from December 2020 to January 2021. This timeline involved conceptualization, refinement, and adjustments to ensure the design was both visually compelling and flexible for future applications.
YCL : This design was commissioned for the Taichung Public Library project, but I chose to pursue an inspiration that reflected the library's unique position in the city as both a repository of knowledge and a cultural space. I aimed to create an identity that captured both the library’s purpose and its connection to nature and modernity.
YCL : The design is currently being used by the Taichung Public Library, and it will be applied to signage, marketing materials, and merchandise as part of the library’s opening in 2025. I do not plan to lease or sell the rights; instead, I will continue to work on the brand's ongoing development and its implementation as the library project progresses.
YCL : The opportunity to create a brand identity for a public institution like the Taichung Public Library, which combines both knowledge and art, inspired me. I wanted to create a design that would serve both as a functional tool for the library’s identity and as a visual representation of its mission and values.
YCL : I was inspired by modern architectural designs, especially those that blend natural and man-made elements seamlessly. Additionally, my favorite designer, Satou Kashiwa, has greatly influenced my approach to simplicity and meaningful design. His ability to convey complex ideas through minimalistic forms was a key influence in my design process.
YCL : The target audience for this design is the local community and visitors of Taichung. The library and art museum's unique combination means the design must appeal to a diverse group, from scholars and students to families and art enthusiasts. It also aims to create an inviting and professional atmosphere for all visitors.
YCL : This design stands apart due to its thoughtful integration of nature and modernity, using the architectural elements of the building as a foundation. The undulating pattern in the logo adds a dynamic layer to an otherwise structured form, and the use of local culture through the Chinese character “Chung” gives it a unique cultural dimension that resonates with the community.
YCL : The name for the design, “Taichung Public Library Brand Identity,” was directly derived from the project's purpose. It represents the visual identity for the new public library and its role as a hub for knowledge and culture in Taichung. The name is straightforward, yet it encapsulates the essence of the space — an open, accessible environment for the community to engage with both knowledge and art.
YCL : I used a combination of traditional sketching and digital design tools. For digital work, I primarily used Adobe Illustrator for vector-based logo creation, Photoshop for mockups, and InDesign for layout and presentation. I also employed Procreate for hand-drawn elements to add a more organic feel.
YCL : The most unique aspect is the fusion of natural and architectural elements, particularly the fluid pattern within the logo that contrasts with the otherwise structured geometric design. It represents both the calmness of nature and the dynamic energy of a space dedicated to knowledge and art. Additionally, incorporating the Chinese character “Chung” adds a layer of cultural depth to the modern design.
YCL : I collaborated closely with architects and planners involved in the Taichung Public Library project. Their technical expertise helped ensure that the visual identity aligned with the building’s architectural concepts and the space's function. I also worked with a team of graphic designers to ensure the brand system’s consistency and flexibility across different applications.
YCL : Technology played a key role in both the design process and the implementation of the brand identity. Digital tools such as Adobe Illustrator and Photoshop allowed me to iterate quickly and explore different concepts, while also helping to create accurate mockups and prototypes. Additionally, technology will play a significant role in the eventual application of the identity to signage, digital platforms, and promotional materials.
YCL : Yes, the design was influenced by research into the library’s architectural design, its location within a park, and its dual function as both a library and art museum. I studied the surrounding environment to ensure the design felt connected to its natural surroundings. Additionally, I looked into the cultural significance of the Chinese character "Chung" to integrate meaningful local references.
YCL : One of the main challenges was ensuring that the design was flexible enough to work across various applications, from large exterior signage to smaller promotional materials. Another challenge was balancing modern, geometric elements with the organic shapes inspired by nature while maintaining brand consistency. The library’s future construction also posed challenges in visualizing the space before it was built.
YCL : I decided to submit the design to an international competition because I believe in the strength of the concept and wanted to gain recognition for the innovative fusion of architecture, nature, and culture. The design also represents a unique approach to public institutions, and I thought it would be beneficial to showcase it to a wider audience.
YCL : Through this project, I learned how to balance creativity with functionality. I also improved my ability to create flexible design systems that can adapt to different contexts and applications. This project deepened my understanding of how a brand can reflect both a physical space and its cultural context, and how design can tell a meaningful story.
YCL : One thing I would like to emphasize is how the design reflects a deep respect for the local culture while still embracing a modern, global perspective. It’s a brand identity that speaks to both the community and the future. The project was a wonderful opportunity to creatively merge architecture, nature, and culture in a meaningful way.
